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Press releases

White Tiger launches in India


White Tiger is currently launching in India. It started in Surat with a promotional campaign arranged by our distributing partner, The Nawal Group.

Bhatar Nr.Mcdonald #2 Gujarat Gas Circle #2 Bhatar Nr.Mcdonald

White Tiger on Swedish national television


White Tiger appeared on Sunday, September 25 on Swedish national television show, TV4 Nyhetsmorgon, in a feature about Fairtrade certified products. The feature is in two parts and below are links to the video on TV4 Play.

What does it mean to buy Fairtrade?, Part 1

What does it mean to buy Fairtrade?, Part 2

First Class Beveragess of Sweden entering partnership with Saturnus Beverages


First Class Beverages of Sweden has in early 2010 initiated a partnership with Saturnus Beverages for national distribution in Sweden of Europe's first Fairtrade certified energy drink, White Tiger. Through cooperation with the well-established Swedish distributor and sales company, Movement Sales Partner AB, White Tiger is now available for purchase in grocery stores all across the country.

White Tiger is an energy drink with a vision to be an option for consumers who want to be more supportive of human rights and fair trade. By buying Fairtrade certified products you support the work for improved working and living conditions for farmers and workers in developing countries.

- We see an increased interest in our product since the Fairtrade certification last year, and we are convinced that this is a major contributor to our success so far, says Martin Trnovsky, CEO, First Class Beverages of Sweden.

White Tiger att SIAL 2010 in Paris


SIAL is a global marketplace for all players in the food industry (retail, commercial, manufacturing, catering, services). SIAL is where business and innovation meet. White Tiger will be exhibiting in booth at the fair, which takes place October 17 to 21 2010.


White Tiger, the first Fairtrade certified energy drink in Europe!


In September 2009, the new White Tiger Energy Drink becomes the first Fairtrade certified energy drink on the European market.

Read the press release from Fairtrade Sweden (In swedish)

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