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What is Fairtrade?

Not all trade is fair! Farmers and workers at the beginning of global supply chain don't always get a fair share of the benefits of trade.Fairtrade enables consumers to help put this right and gives producers greater control over the terms of trade.

Fairtrade is an alternative approach to conventional trade. It is based on a partnership between producers and consumers. Fairtrade offers farmers and workers improved terms of trade, which allows them to improve their lives on their terms. For consumers, Fairtrade is a powerful way to reduce poverty through every day shopping.

The Fairtrade system is one of the largest and most diverse global movements with thousands of relationships in more than 90 countries. Fairtrade takes a holistic approach to sustainability focusing on improving economic, social and environmental conditions for the long-term.

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What makes White Tiger® and White Tiger® Slim Fairtrade certified?

Both White Tiger® and White Tiger® Slim contains Fairtrade certified cane sugar from Paraguay. White Tiger® contains 60% and White Tiger® Slim 98% Fairtrade certified ingredients of dry weight. By buying White Tiger® and White Tiger® Slim you as a consumer help farmers and workers in developing countries to improve their working and living conditions.